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Advancing Parenting is a small nonprofit organization pioneering a new kind of parenting education...one that reaches everyone, everywhere, all the time. We place fifty-two concise and unambiguous parenting norms in public spaces, including but not limited to windows of stores, offices, restaurants, and vehicles. This, in an effort to elevate and level the quality of parenting in communities, prevent adverse childhood experiences (ACES), and improve educational outcomes for children.

Everyone gets the opportunity to be a parenting educator!

Below are a few examples. We began with parenting norms on bumpers and windows because it was the least expensive way to get things rolling. Turns out they're wonderfully effective. At stoplights drivers and passengers point, nod, and smile. Conversations begin and often a phone is used to take a picture of the bumper sticker.

It's also a way for individuals and organizations to participate. Every school, daycare, business, agency, doctor's office, clinic, hospital, etc. should have sets of these fifty-two parenting norms bumper stickers on a counter or table so parents, customers, and clients can help themselves. Parenting norms on vehicles will be read thousands of times by thousands of different people of all ages for years to come. Many more examples of our work on Pinterest.

Click on The Norms above to see the complete list of the fifty-two bumper stickers.

What the Future Holds

Advancing Parenting will in time

1) partner with the Advertising Council and employ increasingly impactful media to display the fifty-two parenting norms. For example...the norms on billboards and semi trailers. Three in ten trailers have no graphics. This is because they are owned by leasing companies or owner operators who have no service or product to advertise. Advancing Parenting will partner with the manufacturers so these trailers roll off the assembly line with parenting norms on both sides. Imagine the impact of tens of thousands of these giant rolling billboards crisscrossing the U.S. day in and day out 365 days a year.

and

2) expand geographically until Advancing Parenting's activities are a permanent national phenomenon.

This will take millions of dollars, but the return on investment and reduction in human suffering will be well worth it.

Advancing Parenting...we take parenting education off bookshelves and put it in public where it belongs.