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Advancing Parenting is a Camarillo, CA nonprofit organization that does parenting education, but we have no classes. In fact, we don't even interact with parents. What we do is find easy and powerful ways for community members to promote positive childhood experiences and prevent adverse childhood experiences. Unlike conventional parenting education which is designed to help specific parents improve their parenting skills, our goal is to elevate the overall quality of parenting in communities and thereby reduce rates of child abuse, substance abuse, domestic violence, and other problems that stem from unsupportive and harmful parenting.

Everyone gets to be parenting educator!

Below are a few examples. We began with fifty-two bumper stickers that focus on the development of children's mental health, character, and intellect. Each sticker communicates a parenting behavior or practice generally recognized as supporting the healthy development of children... and they're wonderfully effective. At stoplights drivers and passengers point, smile, and nod. Conversations begin and often a phone is used to take a photo of the bumper sticker right at the stoplight! Presumably they are being shared on social media. It's gratifying to watch in your mirror.

It's also a way for organizations to participate. Schools, daycares, businesses, agencies, doctors' offices, clinics, hospitals, etc. can put sets of the bumper stickers in holders and place them on counters and tables so folks can help themselves. Businesses with fleets of vehicles can put stickers on every one.

Just one will be read thousands of times!

Click on The Bumper Stickers above to see the complete list of the fifty-two bumper sticker messages.

What the Future Holds

Advancing Parenting will in time

partner with the Advertising Council and employ increasingly impactful media to display the fifty-two parenting norms. Three in ten semi trailers have no graphics. This is because they are owned by leasing companies or owner operators who have no service or product to advertise. Advancing Parenting will partner with the manufacturers so these trailers roll off the assembly line with parenting norms on both sides. Imagine the impact of tens of thousands of these giant rolling billboards crisscrossing the U.S. day in and day out 365 days a year.

This will take millions of dollars in donations, but the return on investment and reduction in human suffering will be well worth it.

Advancing Parenting...we put parenting education in public where it belongs.